Overview

We are seeking a Director of Marketing to manage and maintain the company’s internal and external communications strategy including messaging, content and media. This person will drive lead generation through a campaign strategy that supports the company’s thought leader messaging and challenger based, C-level sale.   Experience in email and direct mail campaigns in a B-to-B environment required.   Background in either energy or real estate a plus.   Familiarity with managed services also a plus.

This position will report directly to the VP of Sales & Marketing, and will start with one direct report – a Marketing Coordinator. 

Essential functions & responsibilities of the Director of Marketing include:

• Drive all marketing communications, strategy and tactics, including: e-mail campaigns, social media, industry events, and public relations.
• Manage content marketing strategy, including internally and externally produced content.
• Lead the company’s reputation management strategy and take ownership of reputation management tactics.
• Work with product team to design and execute the go to market plan for new product releases.
• Write and oversee copy development for corporate materials, including: media materials, plans, presentations, reports, and communications documents.
• Manage and continuously update corporate website and align it with the company’s strategic positioning and messaging.
• Collaborate with internal stakeholders across departments, including: finance, legal, sales, and engineering
  • Manage the distribution of relevant market intelligence to appropriate personnel
  • Provide marketing & communications counsel
• Manage relationships with agencies and other outsourced vendors.
• Communicate with outside consultants, analysts and other industry influencers to promote the brand.
• Define/develop success metrics and reporting.
• Develop and maintain an approved budget.

We are looking for candidates with the following skills and experience:

• Bachelor’s degree or equivalent experience in a related field of study.
• Three (3) or more years’ experience in marketing, advertising, public relations, or other related fields. 
• Impeccable communication skills.
• Advanced marketing automation skills, preferably with Pardot and Salesforce.com.
• Fluency in MS Office.
• Familiarity with graphics design applications to generate drafts of materials.
• Ability to use data for decision-making in combination with intuition, common sense and judgment.
• Ability to work independently, take direction from others, solve problems with limited supervision, prioritize tasks, and meet deadlines.
• A collaborative work style, innovative thinking, strong work ethic, and sense of humor.
• Independent, highly organized, detail-oriented, and self-starter.
• Energetic, hard-working, and enthusiastic team player.